Fintech, Insurance and Automotive

Success Story: Accelerating FinTech Innovation for an Automotive Leader

When a leading automotive company aimed to enhance its fintech and insurance offerings, they partnered with us to turn their vision into reality. Facing challenges in integrating advanced financial services and insurance solutions, they needed a partner with deep industry insight and technical expertise.

When a leading automotive company aimed to enhance its fintech and insurance offerings, they partnered with us to turn their vision into reality. Facing challenges in integrating advanced financial services and insurance solutions, they needed a partner with deep industry insight and technical expertise.

Fintech, Insurance and Automotive

Success Story: Accelerating FinTech Innovation for an Automotive Leader

Introduction

This application represented a groundbreaking innovation in the insurance industry by seamlessly integrating multiple insurance systems and creating a unique bridge between the client and their consumers. Codehesion custom-built an insurance product that aligned perfectly with the client’s specific workflows, ensuring seamless integration with their internal processes while offering a smooth, user-friendly interface for consumers.

Unlike off-the-shelf solutions, this app was designed to fit how the client specifically operates, allowing them to manage policies, claims, and customer interactions in a way that optimized both efficiency and user engagement. The real-time connection between insurance providers and consumers empowered users to explore, compare, and manage policies with ease while ensuring the client’s systems worked without disruption.

By offering this tailored, scalable solution, the app transformed the traditional insurance experience, setting a new standard for how consumers interact with insurance products. The fully customisable nature of the application allowed it to grow alongside the client’s needs, integrating new features as required while maintaining security and performance.

Introduction

This application represented a groundbreaking innovation in the insurance industry by seamlessly integrating multiple insurance systems and creating a unique bridge between the client and their consumers. Codehesion custom-built an insurance product that aligned perfectly with the client’s specific workflows, ensuring seamless integration with their internal processes while offering a smooth, user-friendly interface for consumers.

Unlike off-the-shelf solutions, this app was designed to fit how the client specifically operates, allowing them to manage policies, claims, and customer interactions in a way that optimized both efficiency and user engagement. The real-time connection between insurance providers and consumers empowered users to explore, compare, and manage policies with ease while ensuring the client’s systems worked without disruption.

By offering this tailored, scalable solution, the app transformed the traditional insurance experience, setting a new standard for how consumers interact with insurance products. The fully customisable nature of the application allowed it to grow alongside the client’s needs, integrating new features as required while maintaining security and performance.

Objectives and Goals

The project’s primary goal was to optimize the client’s software infrastructure for growth and innovation. Codehesion was tasked with fixing maintainability and security issues, ensuring the system could scale with the growing user base.

Business Objectives:

  • Resolve code issues that blocked innovation and growth.
  • Ensure the platform remained reliable and secure for a larger user base.
  • Deliver new features while refactoring the codebase to address existing problems.
  • Position the platform for future scalability and continuous improvement.

Technical Goals:

  • Audit the code for structural weaknesses, security risks, and coding standards violations.
  • Refactor to enhance maintainability and reduce technical debt.
  • Address security issues to ensure system integrity.
  • Apply best coding practices for modular design and future-proofing.

Objectives and Goals

The project’s primary goal was to optimize the client’s software infrastructure for growth and innovation. Codehesion was tasked with fixing maintainability and security issues, ensuring the system could scale with the growing user base.

Business Objectives:

  • Resolve code issues that blocked innovation and growth.
  • Ensure the platform remained reliable and secure for a larger user base.
  • Deliver new features while refactoring the codebase to address existing problems.
  • Position the platform for future scalability and continuous improvement.

Technical Goals:

  • Audit the code for structural weaknesses, security risks, and coding standards violations.
  • Refactor to enhance maintainability and reduce technical debt.
  • Address security issues to ensure system integrity.
  • Apply best coding practices for modular design and future-proofing.

Key Features

The project delivered a comprehensive range of features tailored to enhance user experience and streamline the client’s operations. Below are the key features that were implemented:

  Niche-Specific Features:

  • Code Optimization: Refactored code for improved performance and maintainability, allowing for faster feature deployment.
  • Enhanced Security Protocols: Implemented secure authentication and authorization processes to protect sensitive user data.
  • Modular Architecture: Designed the system architecture to support easy integration of new functionalities without disrupting existing operations.
  • User-Centric Design: The interface was redesigned based on insights from the UX/UI design audit, improving navigation and overall usability.
  • Educational Opportunities: Developed features to educate users on crucial functionalities, helping them leverage the app’s full potential.
 

  Industry-Specific Features:

  • Multi-Platform Support: Ensured seamless functionality across web and mobile applications, providing users with a consistent experience.
  • Real-Time Data Access: Enabled users to access up-to-date information regarding products, services, and promotions.
  • Custom Reporting Tools: Developed reporting features that allow the client to track performance metrics and consumer interactions efficiently.
  • Automated Notifications: Implemented a notification system to keep users informed about promotions, updates, and important account information.
  • Self-Service Portal: Introduced a self-service functionality that allows customers to manage their accounts, view transaction histories, and handle service requests.
  • Integration with Third-Party Services: Established connections with external payment processors and service providers to streamline transactions and enhance service offerings.
  • Analytics Dashboard: Created a dashboard for the client to monitor user activity, enabling data-driven decision-making.
  • Responsive Design: Ensured that both web and mobile applications are fully responsive, optimizing user experience on any device.
  • User Feedback Mechanism: Incorporated a feature for collecting user feedback, allowing the client to continuously improve their services based on customer input.
  • Updated Continuous Integration (CI): Made necessary changes to the current app with updated CI where applicable.
  • Reworked Navigation: Reworked the entire app’s navigation according to architectural findings to highlight the most important features.
  • Account Section: Created a dedicated account section to host similar features for cleaner user interaction.
  • Dashboard Enhancements: Developed the dashboard with both unsubscribed and subscribed states, dynamic carousel, and claimable benefits to keep the dashboard engaging.
  • Membership/Subscription Features: Revamped the Membership/Subscription Page and subscription flow, developed modals for each type of subscription (Red, Silver, Gold), and created a vehicle selection flow.
  • Push Notifications and Upsell Flows: Implemented push notifications and designed upsell flows to drive engagement and encourage upgrades to higher tiers.

Results and Outcomes

The implementation of the project led to significant positive outcomes for the client, enhancing both operational efficiency and user satisfaction. Here are the key results achieved post-implementation:

  • Increased User Engagement: Following the launch of the updated application, the client experienced a notable increase in user engagement, driven by the enhanced user experience and new features.
  • Scalability Improvements: The refactored codebase and modular architecture allowed the client to scale their platform more effectively. The system now supports a larger number of concurrent users, ensuring smooth performance even during peak usage times.
  • Faster Feature Deployment: With the optimized code and improved development processes, the client was able to roll out new features at a significantly faster pace, enabling them to respond quickly to market demands.
  • Enhanced Security Posture: The implementation of advanced security protocols and regular security testing resulted in a more secure application, instilling greater confidence among users regarding data protection.
  • Improved Customer Satisfaction: User feedback indicated a marked improvement in satisfaction levels, with many surveyed users reporting a better overall experience with the application. The intuitive design and ease of use contributed significantly to this positive sentiment.
  • Operational Efficiency: The client saw a reduction in support tickets related to usability issues, thanks to the enhancements made during the UX/UI design audit. This allowed the client’s support team to focus on more critical customer concerns, improving overall operational efficiency.
  • Increased Subscriptions: The introduction of the redesigned subscription flow led to a significant rise in user subscriptions, reflecting the effectiveness of the new onboarding and upsell strategies.

These outcomes not only demonstrate the immediate impact of the project but also position the client for sustained growth and success in the competitive automotive retail market.

Results and Outcomes

The implementation of the project led to significant positive outcomes for the client, enhancing both operational efficiency and user satisfaction. Here are the key results achieved post-implementation:

  • Increased User Engagement: Following the launch of the updated application, the client experienced a notable increase in user engagement, driven by the enhanced user experience and new features.
  • Scalability Improvements: The refactored codebase and modular architecture allowed the client to scale their platform more effectively. The system now supports a larger number of concurrent users, ensuring smooth performance even during peak usage times.
  • Faster Feature Deployment: With the optimized code and improved development processes, the client was able to roll out new features at a significantly faster pace, enabling them to respond quickly to market demands.
  • Enhanced Security Posture: The implementation of advanced security protocols and regular security testing resulted in a more secure application, instilling greater confidence among users regarding data protection.
  • Improved Customer Satisfaction: User feedback indicated a marked improvement in satisfaction levels, with many surveyed users reporting a better overall experience with the application. The intuitive design and ease of use contributed significantly to this positive sentiment.
  • Operational Efficiency: The client saw a reduction in support tickets related to usability issues, thanks to the enhancements made during the UX/UI design audit. This allowed the client’s support team to focus on more critical customer concerns, improving overall operational efficiency.
  • Increased Subscriptions: The introduction of the redesigned subscription flow led to a significant rise in user subscriptions, reflecting the effectiveness of the new onboarding and upsell strategies.

These outcomes not only demonstrate the immediate impact of the project but also position the client for sustained growth and success in the competitive automotive retail market.

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