Mobile app sales channel
activated in 10 weeks

Fintech

Sandton, South Africa

Improve customer loyalty, Activate a new sales channel

Launched in 10 weeks, app used by 7000+ users in 4 months and 26 000+ users in 14 months

Visual prototype, Graphic design, React Native Platform for IOS and Android, Integration to existing SFX API

Developing the SFX Money Transfer App

Innovative fin-tech company, Sikhona Forex, wanted to expand their sales channel beyond the existing web application and USSD channels. We were keen to help them improve customer loyalty through an easy-to-use app that could be rolled out to their international client base.

Prototyping and graphic design

– Several briefing sessions with the SFX technical and business team discussing how an app could improve interactions their customers have with their business

– Had several collaborative feedback session to build a prototype of the SFX Money Transfer App in Marvel

– Collaborated and commented on Marvel until everyone was happy with the functionality of the app

– Concluded a graphic design exercise to bring colour to the app screen design

Understanding existing systems

SFX enables a secure and economical way to send money to more than 150 countries around the world with more than 350 000 locations. We had to understand and integrate the new mobile application with this existing system. Their existing ecosystem had to be integrated with and included:

– Multiple user permissions

– Transfer rate views and other fees

– Quotation and order creation

– 150+ country variances

– Order statuses

The Mobile App

Integrating with SFX API, the app had to create an exceptional user experience for users to enhance sales and customer loyalty.

– React Native code base for IOS and Google Play store

– Easy registration process with selfie upload (or take a picture with your camera) and FICA document uploads

– Send money to new or existing beneficiaries

– View rates

– Optimised integration strategies with the API

Outcome

A new sales channel for Sikhona Forex which upon they can grow and keep their customer base with the ability to do transactions in their hands. The first version of the SFX Money Transfer App was launched on 16 August 2019 which was used by 7000+ users in 4 months and 26 000+ users in 14 months. The mobile app went from idea to launch in 10 weeks.

The app can be downloaded here:

Mobile app sales channel activated in 10 weeks