Fintech and Retail

Success Story: Revolutionising Customer Engagement for a Global Retail Leader

This case study showcases how Codehesion partnered with a global retailer to develop a mobile app that enhanced customer engagement and streamlined operations. Using technologies like React Native, OAuth, and PayGate, the app provided a secure, seamless experience while addressing key fintech and loyalty needs, allowing the client to scale globally.

Shortly after launch, the app increased loyalty enrollments, boosted customer satisfaction, and significantly grew mobile transactions. With features like mobile payments and real-time product search, it simplified user experiences and positioned the client as a leader in mobile commerce. This project highlights Codehesion’s ability to deliver innovative solutions that drive growth and engagement globally.

This case study showcases how Codehesion partnered with a global retailer to develop a mobile app that enhanced customer engagement and streamlined operations. Using technologies like React Native, OAuth, and PayGate, the app provided a secure, seamless experience while addressing key fintech and loyalty needs, allowing the client to scale globally.

Shortly after launch, the app increased loyalty enrollments, boosted customer satisfaction, and significantly grew mobile transactions. With features like mobile payments and real-time product search, it simplified user experiences and positioned the client as a leader in mobile commerce. This project highlights Codehesion’s ability to deliver innovative solutions that drive growth and engagement globally.

Fintech and Retail

Success Story: Revolutionising Customer Engagement for a Global Retail Leader

Introduction

In the evolving retail industry, fintech and loyalty are key drivers of customer engagement. Retailers increasingly rely on payment gateways, loyalty programs, and mobile apps to enhance customer experiences and maintain a competitive edge. Gartner projects fintech will grow by over 20% in five years, while McKinsey reports that businesses with loyalty programs see a 15–25% increase in retention, highlighting the importance of custom solutions.

Custom software development plays a crucial role, allowing retailers to create scalable, flexible applications tailored to their needs. With technologies like React Native, these solutions provide seamless, consistent user experiences. As e-commerce and mobile solutions grow, expected to account for 60% of sales by 2027, innovative software ensures retailers can meet market demands while maintaining efficiency and improving user experiences.

Introduction

In the evolving retail industry, fintech and loyalty are key drivers of customer engagement. Retailers increasingly rely on payment gateways, loyalty programs, and mobile apps to enhance customer experiences and maintain a competitive edge. Gartner projects fintech will grow by over 20% in five years, while McKinsey reports that businesses with loyalty programs see a 15–25% increase in retention, highlighting the importance of custom solutions.

Custom software development plays a crucial role, allowing retailers to create scalable, flexible applications tailored to their needs. With technologies like React Native, these solutions provide seamless, consistent user experiences. As e-commerce and mobile solutions grow, expected to account for 60% of sales by 2027, innovative software ensures retailers can meet market demands while maintaining efficiency and improving user experiences.

Objectives and Goals

The main goal of this project was to boost customer engagement and streamline the shopping experience through a feature-rich mobile app. The client needed a digital platform to facilitate transactions, enhance customer loyalty, and scale globally to meet market-specific demands in the retail sector.

Key business objectives included:

  • Increasing customer retention with a loyalty opt-in feature.
  • Expanding digital touchpoints to improve shopping convenience.
  • Strengthening mobile commerce to keep up with industry trends.
 

Technical objectives aimed to:

  • Develop a cross-platform mobile app using React Native for iOS and Android compatibility.
  • Implement secure, tokenized authentication via OAuth to protect user data.
  • Ensure API integration with the client’s existing database and back-end systems.
  • Build efficient navigation and reduce app latency to improve user experience.
  • Add features like barcode scanning, QR code payments, and Bluetooth communication with Cisco Meraki beacons.

These objectives laid the groundwork for a scalable, secure mobile app that delivers a consistent user experience across regions.

Objectives and Goals

The main goal of this project was to boost customer engagement and streamline the shopping experience through a feature-rich mobile app. The client needed a digital platform to facilitate transactions, enhance customer loyalty, and scale globally to meet market-specific demands in the retail sector.

Key business objectives included:

  • Increasing customer retention with a loyalty opt-in feature.
  • Expanding digital touchpoints to improve shopping convenience.
  • Strengthening mobile commerce to keep up with industry trends.
 

Technical objectives aimed to:

  • Develop a cross-platform mobile app using React Native for iOS and Android compatibility.
  • Implement secure, tokenized authentication via OAuth to protect user data.
  • Ensure API integration with the client’s existing database and back-end systems.
  • Build efficient navigation and reduce app latency to improve user experience.
  • Add features like barcode scanning, QR code payments, and Bluetooth communication with Cisco Meraki beacons.

These objectives laid the groundwork for a scalable, secure mobile app that delivers a consistent user experience across regions.

Key Features

  Niche-Specific Features (Fintech & Loyalty)

  • Tokenised Authentication via OAuth: Ensured secure login and token management to protect user accounts and sensitive data.
  • Loyalty Opt-In: Seamless integration with the client’s loyalty program, allowing users to enroll and manage loyalty points directly from the app.
  • Transaction Junction Payment Gateway Integration: Provided users with secure, real-time payment processing capabilities.
  • Purchase History Tracking: Users could easily view and manage past transactions, enhancing transparency and user trust.
  • QR Code Generation for Payments: Allowed users to generate a QR code for in-store purchases, integrating smoothly with the client’s point-of-sale systems.
  • Barcode Scanning: Enabled product scanning using the mobile device’s camera, streamlining product search and checkout processes.
 

  Industry-Specific Features (Retail)

  • Registration Page with Google Places Integration: Simplified the registration process by auto-filling address information based on user location.
  • User Profile Management: Provided robust functionality for users to update personal details, manage preferences, and control app settings.
  • Bluetooth Integration with Cisco Meraki Beacons: Enabled location-based services, allowing users to receive relevant product information or promotions while in-store.
  • Product Search by Barcode or Item Number: Users could search for products by scanning a barcode or manually entering the product number, ensuring efficient navigation of the product catalog.
  • Cart Management & Checkout Flow: Users could add products to their cart, review items, and complete transactions with ease.
  • Mobile Camera Access for Barcode Scanner: Provided a seamless integration with the device’s camera for easy scanning of product barcodes.
  • Payment Confirmation via QR Code: Enabled quick and secure payment confirmations by scanning a QR code at the point of sale.
  • Push Notifications: Allowed the client to engage customers with personalized offers and important updates.
  • In-App Promotions and Discounts: Displayed relevant promotions and discounts based on user behavior and preferences, driving increased engagement.
 

These key features combined fintech and retail-specific functionalities to create a seamless, user-friendly experience tailored to the client’s global customer base.

Results and Outcomes

The mobile app had a significant impact on the client’s business, boosting both operational efficiency and customer engagement. By integrating fintech and loyalty features, the app enhanced the customer experience, delivering clear business outcomes.

One key result was increased customer retention through the loyalty opt-in, which allowed users to manage loyalty points on their devices. This improved engagement across all markets, incentivized repeat purchases, and strengthened customer relationships.

The integration of PayGate streamlined the checkout process, reducing cart abandonment and boosting completed transactions. Secure authentication mechanisms built trust, enabling confident transactions.

Operationally, real-time integration with the client’s systems improved inventory management and order processing. Features like barcode scanning and product search reduced search time, while Bluetooth and Cisco Meraki Beacons drove in-store engagement through personalized promotions.

Overall, the app transformed the client’s business, enhancing customer experiences, enabling global scalability, and driving growth and innovation in the retail industry.

Results and Outcomes

The mobile app had a significant impact on the client’s business, boosting both operational efficiency and customer engagement. By integrating fintech and loyalty features, the app enhanced the customer experience, delivering clear business outcomes.

One key result was increased customer retention through the loyalty opt-in, which allowed users to manage loyalty points on their devices. This improved engagement across all markets, incentivized repeat purchases, and strengthened customer relationships.

The integration of PayGate streamlined the checkout process, reducing cart abandonment and boosting completed transactions. Secure authentication mechanisms built trust, enabling confident transactions.

Operationally, real-time integration with the client’s systems improved inventory management and order processing. Features like barcode scanning and product search reduced search time, while Bluetooth and Cisco Meraki Beacons drove in-store engagement through personalized promotions.

Overall, the app transformed the client’s business, enhancing customer experiences, enabling global scalability, and driving growth and innovation in the retail industry.

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